What's coming up...
Every public session listed on this page is live, open to everyone and free to attend.
We also host a lot more member-only sessions inside our Brand Builders community. Tap this link to find out more.
THE HIDDEN COSTS THAT DESTROY YOUR BUSINESS
Weds, Mar 18 2026
12 NOON GMT
Most businesses don’t get taken out by one big decision. They get worn down by lots of small ones no one wants to deal with.
The client you knew was wrong but signed anyway. The hire you kept explaining away. The scope you let slide “just this once”. The behaviour you tolerated because challenging it felt harder.
This session is about those hidden costs.
The ones that don’t show up in your accounts but always end up running the show.
.png?width=279&height=70&name=Copy%20of%20How%20to%20get%20your%20first%20NED%20role%20%20(1).png)
ZERO-CLICK MARKETING & AI FUNDAMENTALS
Thurs, Apr 16 2026
12 NOON GMT
A lot of people are talking about zero-click marketing. Very few are explaining what it actually is.
At its simplest, it’s this:
People don’t need to visit your website to decide whether you’re relevant anymore. They decide long before that. They read a post, a comment, a reply, an article.
They ask ChatGPT.
This session is about understanding that shift properly. And how to use it to your advantage without becoming a marketer.
.png?width=279&height=70&name=Copy%20of%20How%20to%20get%20your%20first%20NED%20role%20%20(2).png)
HOW TO CONVERT ENQUIRIES INTO REVENUE
Thurs, May 21 2026
12 NOON GMT
Someone gets in touch. They sound interested. They ask a few questions. You reply. You maybe jump on a call. And then… nothing.
Or it turns into weeks of back and forth. Or you get a polite “we’re just exploring options”.
This happens to good businesses all the time. Not because the work isn’t strong. Because the path from enquiry to decision isn’t clear enough.
This session is about that middle bit. The part most people never really look at.
.png?width=279&height=70&name=Copy%20of%20How%20to%20get%20your%20first%20NED%20role%20%20(3).png)
PRICING YOUR SERVICES SO YOUR BUSINESS WORKS
Thurs, Jun 18 2026
12 NOON GMT
Pricing problems usually start before any work begins.
Fees get set too low. Extras get thrown in “to be helpful”. The price is shaped around what feels acceptable, not what the work actually requires.
By the time the project starts, the damage is already done.
This session is about pricing your services so you make money. From the first conversation, not halfway through delivery.
.png?width=279&height=70&name=Copy%20of%20How%20to%20get%20your%20first%20NED%20role%20%20(4).png)
IS WHAT YOU SELL STILL WHAT PEOPLE NEED?
Thurs, Jul 16 2026
12 NOON GMT
At some point, what you sell stops lining up as neatly as it used to. The market just moves and clients start asking different questions. What used to be an easy yes takes more explaining.
Most people respond by trying harder. More justification. More flexibility. More add-ons.
This session is about pausing and checking something simple.
Is what you’re selling still what the market actually needs?